Educate, Differentiate, and
Grow Your Business

Brand your company as an industry thought-leader, solutions provider and trusted advisor. Reach the largest network of pawn professionals worldwide – by leveraging the power of advertising and sponsorship with National Pawnbrokers Association’s suite of event, print and digital media platforms.

Pawnbrokers turn to the National Pawnbrokers Association for unparalleled education and information to stay competitive, efficient, highly productive and ahead of the curve. NPA content – whether served up digitally, in print or through in-person conferences and events – is a highly trusted authoritative resource that is read, shared and saved. It is an ideal environment for marketers who want to ensure their marketing message is seen.

Advertising and sponsorship opportunities enable marketers to grow business in the pawn industry by directly and immediately reaching best prospects while they are searching for products and solutions being offered.


Print Opportunities
National Pawnbroker Magazine

Quarterly (plus 5th edition Buyers Guide) 

National Pawnbroker Magazine, the official publication of the NPA, has the largest circulation in the pawn industry, with more than 5,000 verified pawn store owners, managers and industry stakeholders from across the nation. 


With a fresh new look, the addition of new quarterly columns, and new vendor showcases, National Pawnbroker Magazine is designed to be easily navigated and to serve the needs of the modern pawn professional. 


  • Spreads, Full page, ½ page and ¼ page ad units are available 
  • Premium/preferred positions are available first come, first serve 
  • Vendor Showcase Special Sections – topical sections for participating marketers 
  • Jewelry, Gems & Metals – Fall Issue 
  • Tech – Winter Issue 


The newest addition to the National Pawnbroker Magazine line-up, the Industry Partner Buyers Guide has massive distribution (sent to 5,000 pawn professionals by mail plus bonus distribution at every industry event NPA attends for an entire year (starting July/22 through June/23). 

This guide showcases all NPA Industry Partners, offers educational and informational editorial, and will truly be used as a valuable reference resource throughout the year for buying decisions. 

Full Page ad units are available 

Digital Opportunities

Reach your pawn prospects with immediacy, consistency and continuity. 


Serving as an ideal complement to any integrated marketing plan, the NPA offers a wide portfolio of digital outreach opportunities – daily, weekly, monthly and quarterly. 


Offerings include sponsorship and advertising: 

  • Vendor Marketplace – category-specific targeted advertising 
  • This Week in Pawn – weekly email newsletter, 4K circulation – banner, sponsored content 
  • Vendor Showcase email – quarterly, 4K circulation –   Geared towards Tech and Jewelry/Gems/Metal vendors 
  • Sponsor-driven Webinars and post-webinar Lead Nurturing 
  • Dedicated e-blasts 

In-Person Event Sponsorship Opportunities

Exhibit, Sponsor, Network, Sell live and in person—at Pawn Expo, the NPA’s Pawn Expo Conference and Tradeshow is the largest gathering of pawnbrokers and vendors in the industry. Pawn professionals from around the globe gather at Pawn Expo seeking new opportunities to learn, earn and network!